Internal Podcasts: Your Communication Solution
An internal company podcast can provide easy to consume information, whether by department or company-wide.
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Podcast Prep
80% of Podcast Success is Preparation
The Podcast Prep newsletter provides applicable information each Tuesday afternoon which you can use to set your podcast up for success
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Eric Rutherford
- May 2
- 3 min
Making Guests Feel Right at Home
Because being a guest on a podcast can be as stressful as a job interview (sometimes more so). It is the responsibility of the host to make
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Eric Rutherford
- Apr 29
- 3 min
Getting in Front of the Real Decision Makers
You can win over users of your service and everyone can cheer for your service, but it doesn't matter, if the purchasing decision maker does
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Eric Rutherford
- Apr 18
- 4 min
👂Convert Listeners to CUSTOMERS
You reach the wrap-up as the host says, "if listeners would like to know more about you, where would you like them to go?" What do you say?
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Eric Rutherford
- Apr 5
- 4 min
6 Pre-Launch Strategies to Market Your Podcast
The good news is that you have the power to market your podcast so that once the first episode launches, people will know about it and look
4 views0 comments
Eric Rutherford
- Mar 28
- 5 min
NAMING Your PODCAST: Stand Out in a Single GLANCE!
Naming anything can feel overwhelming (okay, maybe it's just overwhelming to me). One of the toughest parameters to meet is what I call the
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Eric Rutherford
- Mar 22
- 3 min
Podcast SURVIVAL Guide: LESSONS from the Neon Boneyard
No person starts a podcast thinking, "Yes! I am going to launch and then quit after 4 episodes. Can't wait to let this die on the vine!"
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Eric Rutherford
- Mar 21
- 2 min
😁 EASE Podcast TENSION Instantly
Podcast hosts and guests can have something in common with the best musical theatre performers. It doesn't even require a crazy amount of wo
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Eric Rutherford
- Mar 20
- 4 min
🎙️HANDLE Your Own Podcast EDITS or Outsource ❓
Unfortunate truth--creating and maintaining a podcast does cost money. It doesn't cost anywhere near what a full time marketer would cost, a
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Eric Rutherford
- Mar 19
- 2 min
😬Tech BLUNDERS? Think CONTINGENCY Plans 📃
Preparation helps to eliminate issues before they happen and set the episode up for success. It makes problems less probable, yet they are
3 views0 comments
Eric Rutherford
- Mar 18
- 4 min
🚀LAUNCH Podcast Quick - MINIMUM Formula🤏
Preparation should lead to action . . . not endless research. How can we get past this hurdle? Consider launching a minimum viable podcast.
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Eric Rutherford
- Mar 17
- 2 min
💥2017 Podcast Episode Leads to a 2023 Purchase 🤯
Podcasts provide crazy content longevity for your business and it compounds the longer you consistently create episodes (just like compound
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Eric Rutherford
- Jan 5
- 1 min
Crack YOUR BRAND Identity in 3 MINUTES - Nadine Hanafi
Nadine Hanafi, CEO & Founder of Digital Brand Kit & We Are Visual, joins us on this episode of It's Marketing's Fault.
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Eric Rutherford
- Dec 29, 2023
- 3 min
🎯PODCAST Host CHALLENGE: Balance Guest & Listeners⚖️
What does a host experience during a podcast episode and how can you prepare yourself for the challenge?
Yes, it's a challenge.
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Eric Rutherford
- Dec 22, 2023
- 3 min
🎧Podcast Editing MISTAKES to AVOID 🚧
Filler words are a normal part of conversation, along with stutters and stammers, sentence fragments and repetitions. Lets look at a few exa
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Eric Rutherford
- Dec 15, 2023
- 2 min
🔭 CAN People FIND Your PODCAST? 🗺️
I think it is vital for people to find your content and your podcasts as easy as possible. Lets look at one simple way to help potential lis
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Eric Rutherford
- Dec 8, 2023
- 4 min
S🚫CIAL Media ISN'T the Primary Podcast SOLUTION 🎙️
Marketing the podcast is a must once the episode is created. This is week two in a discussion on ways to market your podcasts.
4 views0 comments
Eric Rutherford
- Dec 1, 2023
- 4 min
🧩SOLVING Podcast DISCOVERABILITY Crisis🥸
If marketing is not yet part of your preparation checklist, you should start including it.
2 views
Eric Rutherford
- Nov 24, 2023
- 4 min
🚀Crafting PODCAST Success: IMPACTFUL Planning tips! 💡
Let's talk about the layers or segments of a podcast and how to plan them before you are ready to press record. I will list a few.
2 views
Eric Rutherford
- Nov 22, 2023
- 4 min
🔓UNLOCK Listener Engagement: LEAD Generators EXPLAINED 🗣️
In a previous article, I described the importance of the call to action. Today, we will dive into what a lead generator can look like.
6 views
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