80% of the success of a podcast occurs before the recording starts. By familiarizing yourself with their background, expertise, and interests, you can establish a connection that will enhance the interview.
Today, we'll explore two effective methods to ensure you and your guest are aligned, creating a solid foundation for an engaging conversation.
Option 1: Separate Prep Call
Imagine having a friendly conversation with your guest before the actual interview. A separate prep call accomplishes just that. Often, you've never interacted with your guest in person, on video, or audio. This call makes an excellent icebreaker.
If you use this method, I would recommend coming into this call with a direction for the podcast along with some questions. As the podcast host, you have the responsibility of directing the interview.
During the prep call, you can discuss the potential questions and ask the guest about stories they would like to share. This can give you a better understanding of how to craft the narrative for the actual interview. You can go deeper into their expertise and learn how their experiences would be helpful to your audience.
You have more time to get to know your guest.
You can think through ways to elaborate on questions and details.
Requires a greater time commitment from the guest.
Option 2: Email Questions
Another effective method is to send your guest the ordered questions a few days ahead of the interview and ask for their feedback. Personally, I've found this strategy to be highly beneficial and it is what I use.
By researching your guest's background, expertise, and business, you can create a list of questions that highlight their strengths and resonate with your audience. Sharing these questions a few days prior to the interview provides your guest with an opportunity to understand the direction of the conversation and consider examples or additional questions.
When using this method, allocate 5 to 10 minutes at the beginning of the scheduled interview to address any necessary changes and identify any questions the guest would especially like to be asked. This collaborative approach ensures both parties feel comfortable and prepared.
Requires less time commitment from the guest.
Easier scheduling with only one call needed.
Provides less time to establish a personal connection with the guest.
In the end, the method you choose to prepare for your podcast interview is less important than the result it yields. The key lies in building rapport and boosting your guest's confidence in you as the podcast host.
By adopting either of these methods, or even coming up with your own unique approach, you can create an environment that encourages open and insightful conversations. Remember, preparation is the key to success!
Till next time!
P.S. If you just want to the do the interview and don't want to mess with all of the headaches of creating a podcast for your business (scripting, recruiting, production, etc), my white glove podcasting will take care of all of it so you can focus on your business. Reach out if you would like to know more of what is possible.
P.P.S. If you would like to be one of the first to receive this newsletter each Tuesday afternoon, sign up at https://podcastprep.xyz/.
Published on my LinkedIn newsletter on August 4, 2023