In last week's Podcast Guest 101, we looked at researching a specific show on which you will guest. This week, I'm sharing some general tips to help you feel prepared for any podcast interview.
It's a good idea to have answers ready for a few basic questions. Don't try to sound "smart" - just be real. These three questions are specific to you and your situation but can be for multiple settings. You can use them in any podcast (or any conversation).
1. What makes your business different from the competition?
Don't stress about having the best solution ever. Focus on how you uniquely serve a specific type of customer.
For example, the company I used to work for really stood out with their customer service. Instead of waiting forever on hold, people would get a real person on the line within 15 seconds and only one prompt. This kept frustration low and provided a considerable competitive advantage because it was hard for others to duplicate.
2. What's one takeaway you want listeners to walk away with?
Think about something you've learned from helping customers or through running your business. Then share a helpful tip or piece of encouragement others could use too. Many listeners will likely be where you were just a year or two ago, so divulge what would have been helpful for you.
3. What are you learning today and why does it matter?
You were invited on the show because of your expertise. To maintain and expand your expertise, you must continue to learn. Share what you're learning now and how you're applying it. Give listeners an idea they can use.
Also, what books or newsletters are you reading and what have you learned from them? Or what podcasts or YouTube channels do you listen to on a regular basis and what is something you have learned recently? Listeners want to know how to improve and what resources can help with this. Point them in a direction which will help.
❌Do NOT try to sound "smart" as a guest. It's counterintuitive, but when you think too much about sounding "professional," your brain focuses on the words and tones more than the information and the stories.
✅DO practice and role play with someone. Have them ask you these questions, answer them, and then discuss how you could improve. You can do the same thing by opening your phone and recording yourself sharing the answers. Once you record it, watch it and see what you might change..
One of the beauties of podcasting is it's a conversation. You don't try to sound perfect when you are having a cup of coffee or tea with a friend--you simply talk. Same approach here.
Till next time!
P.S. If you only want to the do the interview and don't want to mess with all of the headaches of creating a podcast for your startup (scripting, recruiting, production, etc), my white glove podcasting will take care of all of it so you can focus on your business. Reach out if you would like to know more of what is possible.
P.P.S. If you would like to be one of the first to receive this newsletter each Tuesday afternoon, sign up at https://podcastprep.xyz/.
Published on my LinkedIn newsletter on September 1, 2023 and published through the Podcast Prep newsletter on August 15, 2023.