Branding can be both an asset and liability for a business. A well-designed brand using the strategies discussed builds trust, professionalism, and the social proof needed for conversions. It also simplifies the entrepreneur's job and allows them to focus on their expertise.
Identity-based branding weaves together the identity of the business owner/face of the brand with the identity of the target audience. It captures the personal energy of the business owner and meshes it with the needs and attributes of the ideal customer to create a cohesive brand identity.
Nadine's brand quiz helps narrow down a brand identity from millions of possibilities to a few informed options based on insights about the business owner, customers, and goals. It categorizes people into personality types and brand seasons to match them with visual design recommendations.
Digital Brand Kit provides all the necessary branding and marketing assets a business needs in one cohesive visual identity and ecosystem of "kits", removing the piecemeal nature of DIY branding. This speeds up execution and allows entrepreneurs to capitalize on opportunities instantly.
Stumbling Into Design (00:34.294 - 00:55.558)
Why Identity-Based Branding? (16:17.464 - 20:19.06)
Understanding the Brand Quiz - you can take it at Brand Personality Quiz (21:54.744 - 27:20.563)
Branding as an Asset or Liability (27:49.935 - 35:50.307)
Building the Digital Brand Kit Ecosystem (31:18.462 - 33:11.859)
Leaving with Key Branding Takeaways (45:45.529 - 48:51.775)