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💥2017 Podcast Episode Leads to a 2023 Purchase 🤯

Podcasts provide crazy content longevity for your business and it compounds the longer you consistently create episodes (just like compound interest in finance). Don't believe me? The example I describe below is from my own experience last week and how I listened to a podcast episode from 2017 which led to a purchase. You read that right--2017. If you haven't done the math yet, that episode was created over 6 YEARS AGO. It is a fun story and a solid example on why podcasts stand the test of time.


David Young shared this post Friday (12/22/2023).



(I added the pink underline for emphasis)


In his post, David mentions Rich Roll's podcast interview with Gretchen Rubin about her book, The Four Tendencies. (BTW David's post was excellent and made me reflect a lot. Be sure to check it out by clicking the post above). I had taken Gretchen's quiz in the past and discovered I fell into the "rebel" group.


This made me want to read the whole book. Of greater urgency was wanting to find the podcast episode so I could listen to Gretchen herself share some insight into her book and her research (I could listen to the podcast immediately but would take time to order the book). Thus began my search into the Rich Roll podcast, which led me to this episode. ⤵️



When I initially looked at Rich Roll's podcast catalog, I had thought the episode would have appeared in the last 12 to 18 months. I was way off though. The podcast was actually published September 24, 2017. Did you catch that year? Let me write it again: 2017. That's 6 YEARS AGO. 🤯 After listening to the episode, I went to Amazon and ordered Gretchen's book, The Four Tendencies and look forward to diving into it later this week.


You have heard me champion podcasts as evergreen content for your business. Rich Roll is a prime example as he continues to publish episodes. His latest (as of the writing of this email) is Episode 801, released on December 18, 2023. Gretchen, too, is an example as she continues to write books, newsletters, and create podcasts along with researching and speaking.


I would not have looked for the episode without David mentioning it in a LinkedIn post, yet I would not have found the episode if Rich Roll had stopped his podcast and deleted his content, and I definitely would not have purchased Gretchen's book without listening to the podcast. Podcasts are a long-game play, but oh so worth it whether you are a host or a guest.


Now What?


Are you looking for a quick-fix for marketing your business or do you want content that lasts and continues to connect with people years later? Podcasts do the latter better than anything I have seen. Whether as a host or a guest, consider podcasting as a potential content cornerstone for your business.



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