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Episode 2: 

How Often Should I Post a Podcast Episode for My Business?

How often should I post a podcast episode for my business?

 

Here's a hint. You don't have to post one every week for the next 57 years.

 

We will look at three alternatives for podcast frequency plus some suggestions for how to use them more effectively.

Episode Notes

Three alternatives plus bonus suggestions

 

1:15 - Weekly for a single season

2:13 - Weekly for multiple seasons

3:39 - Bi-weekly for a single season or multiple seasons

4:30 - Bonus: use individual seasons to focus on a topic or theme

5:09 - Extra suggestion: batch create your episodes

Transcript

How often should I post a podcast episode for my business?

 

Eric Rutherford: [00:00:00] How often should I post a podcast episode for my business? Here's a hint. You don't have to post one every week for the next 57 years. Let's discuss alternatives.

It is time for Build that podcast where we will discuss how you can use a podcast to grow your business and expand your influence. I'm your host, Eric Rutherford.

 

Today, we will answer the question. How often should I post a podcast episode for my business? So traditional thinking says podcast should be published once a week, every week on the same day of the week. This is a fine practice because listeners look for consistency and get into the habit. Of looking for a podcast on a specific day. I know I do.

 

There are several that I look for every week. There are some that post on Monday, a couple on Wednesday, always looking for those. However, it's not always feasible because of time and [00:01:00] budget to do this forever. So the good news is there are other options and we're going to look at three alternatives to this. And at the end, you'll get a bonus on how to use the alternatives.

 

Okay. First option is to only create a single season that posts weekly for a set duration. Y in a single season. Well, first one season of podcasts still gives you solid content. That is available everywhere. Podcasts can be found it's evergreen and you can point people to it. Second. It can reduce the stress of wondering if you can do.

 

You know, a season each year. So, if you go the single season route for your business, I would suggest a minimum of eight to 12 episodes. It gives you a decent sample size and base of content. The goal is not to overwhelm your team with work, but to provide a way to grow your business by sharing your expertise.

 

With your customers and potential customers. You can use the single season to [00:02:00] repurpose information for your website or social media accounts. You can also link back to the episodes. We'll go into more detail on how to do that in future episodes. So that's option one.

 

Option two is to think in terms of seasons plural. So just like streaming shows.

 

And sports that have seasoned, you can create content. For a season. So as seasoned can last for any number of episodes frequently, you'll see seasons of 10 episodes for some podcasts. There was some run 20 to 26. I've seen others that, you know, run less than 10. My suggestion would be to do a minimum of, you know, eight episodes for a single season. If you're looking to repeat.

You have the option of doing multiple seasons in a single calendar year. If you would like or doing one season per year. You know, for example, you can do a 12 episode season during the [00:03:00] first quarter of the year. And then, you know, another, during the third quarter of the year, you can do a 10 episode season starting in February.

 

And then do another, the following February. You have permission to do any of these options or something completely different. Again, the goal is to serve the customers of your business. Use it as a means to inform, uh, encourage and equip them. So, again, this is not your primary business, but this is a way to use information to help build your business.

 

Okay. I've covered option one only one season, option two, multiple seasons.

 

Let's hit option three, which is a post episodes every other week for the season duration of your choice. So for example,

 

if you do a 10 episode season and. You can make it last longer.

 

By posting episodes every two weeks, you're covered 20 weeks of a year. Instead of 10, you're still keeping a consistent release pattern. But instead of weekly, it is biweekly. [00:04:00] And this can give you additional flexibility based on your budget or workload. You can start out posting bi-weekly and find out you can manage it for a longer period than you initially thought.

 

Again, the goal is to serve your customers. No matter which of these three or combination. That you choose, make sure to tell your audience what to expect. If you're going to do a season, say so. Try to let your audience know how many episodes do you expect if you know, and how often you will post the episodes, this will help your audience know again, what to expect.

 

Now for the bonus. One of the benefits of doing a season or seasons is being able to focus on a single topic. Or style for that season. Maybe you want to address the eight biggest problems customers in your industry face. that's a great season Maybe want to interview 10 different guests with a particular specialty in your industry Or maybe nine different businesses that provide complimentary functions to your business and would be beneficial to your [00:05:00] audience

 

All of those are options you can come up with your own The It's the sky really is the limit in what you can do Plus you can batch create your episodes so you're not having to create one each week or every other week you can knock them all out ahead of time Schedule them to post Uh on set days and times Again lots of options you don't have to have a weekly podcast forever I

 

Do what works best for you and your business next week we'll look at the three pieces of content you can create from a single podcast episode and how they can grow your business if you want to learn more about how to use podcast to grow your business and expand your influence make sure to sign up to our newsletter the link is in the show notes also we'll be launching a course later this spring more information to come lastly if you have questions or comments

Eric Rutherford: you can dm me on twitter you can find me at @rfordej

 

You can email me at [00:06:00] eric@straightforwardmg.com. Remember you use podcast to grow your business and expand your influence

Transcript
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