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Episode 11: 

Craft a Podcast for Your Business That Rocks: Must-Know Strategies
- Ahron Wohlgelernter

In this episode, I talk with podcast producer Ahron Wohlgelernter. Ahron shares about how podcast producers help businesses create an excellent podcast. He talks through the questions businesses need to ask before starting a podcast. He also describes what can limit the success of a business's podcast and much more!

Ahron Wohlgelernter

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Transcript

Ahron Wohlgelernter: [00:00:00] Alot of times businesses will come and they'll say, okay, we, we know we need a podcast. Everyone tells us we need a podcast. But what are we going to talk about?

 

You know, we're a marketing for beauty products agency. What are we going to talk about beauty products, 10 episodes on beauty products, and then what? Right? And the first thing that we do before we buy your fancy microphones or set up, the first thing we do is just make topic maps.

 

What are things, what are people come to you for?

 

What are, you know, three, four pillars that you can talk about? Like we would do if we were trying figure out to write on LinkedIn and what, like you would do on anything.

 

But we would come up with topic maps, figure out very clearly what you're trying to do and what you're trying to talk about. Then you can probably have 10, you know, 10 episodes in each one of those pillars at least. And it opens up.

And that's step number one.

 

Eric Rutherford: It is time for Build that podcast where we will discuss how you can use a podcast to grow your business and expand your [00:01:00] influence. I'm your host Eric Rutherford, I'm excited today because I have with me Ahron. Ahron is a podcast producer that helps businesses strategically launch their podcasts and build stronger communities and relationships around their business. Ahron, welcome to the show.

 

Ahron Wohlgelernter: Thank you, Eric. Happy to be here.

 

Eric Rutherford: I'm excited. It's been neat getting to know you through LinkedIn and just having some of those comments and chats back and forth. I really value your content and, and your opinion and your perspective on podcasts, and I thought it would be, Great for the listeners to get that as well, because I think you, you just bring a lot of information and experience to the game.

 

So I've been looking forward to this conversation.

 

Ahron Wohlgelernter: Yeah. Honored to connect with others in the industry and to learn from everyone.

 

Eric Rutherford: Indeed. So before we jump in head first into podcasting, [00:02:00] how did you get into podcasting? What was that background step?

 

Ahron Wohlgelernter: So as a listener, I loved, you know, five years ago I loved listening to podcasts.

 

I love that experience of being able to really listen and be so close to someone. You're getting the raw, unadulterated person and you're not focused on the visual element as.

 

Maybe today that's changing. I'm not sure. But the audio experience of just sitting and listening and appreciating the conversation and as a listener, I really enjoyed that.

 

And I saw a small niche within you know, my life, my community, and I saw that there was a, there was a space for me to really use this power of conversation, this power of connection with other people to help spread ideas and educate people about things I thought were important.

 

And I had started a little podcast, little at the time with, with my dad, and we would sit around a table and he's a wise [00:03:00] man and I would sort of feed him ideas.

 

And it was pretty popular within our niche, you know, within what we, what we were doing, it was popular and we had people sending in questions and requests and I saw that there was something there was something really here and there was something really, really important. And I played around with narrative podcasts, creating stories.

 

Those are take a lot of time and a lot of energy. But really really just another powerful tool, another powerful way to tell a story.

 

Little music, a little slow, good talking. Clear. And these were the, these were the things in the early days, about five years ago, not too early, but these were the things that sort of got me into this.

 

And I realized that there's something really powerful about seeing and viewing yourself as an educator and viewing yourself as someone who can share, have ideas, and share. Every business, and this is what brought me to the businesses, because every business is essentially, they they today [00:04:00] like a media company, right?

 

That they have to be, they have to look at themselves as the things they do, the clients they have, the services they provide, or the products they produce are all have media. They have content that they can generate. And I think more than just content and media, you know, content machines or media companies, they're educators and they can educate the world on their thing. So you can take something as simple as like, manufacturing and then turn that into, you know, how are we doing sustainable manufacturing? How are we taking care of the world around us?

 

And these are, these are important pieces of building that brand, of important pieces of who that company is that they don't even think like that.

 

They don't think who would want to hear us. But now podcasting allows people to listen and therefore allows people to talk and allows to make that connection between the company and the potential clients in a very, very deep way.

 

Eric Rutherford: That's [00:05:00] true. And you know,

I think that's a, a great example. You know, first from your experience with you and your dad, just having these conversations and people latching onto that, asking questions. I think especially businesses don't realize exactly what you were saying. It's this idea of, wow, you have an opportunity to educate and build this relationship with your customers.

 

I think so often as, as in businesses, they're like, we just need to send out, we just need to email. We just need to website. We know, pick your, pick your media. But it does draw people into the conversation in a very, I don't want to say tactile, but there's just something about the audio experience that really draws them in.

 

Ahron Wohlgelernter: I think audio specifically, and this a bit of a rant, sorry if I'm using your podcast to rant

 

Eric Rutherford: go ahead,

 

Ahron Wohlgelernter: should call it podcast rants. But, but there's, there's a bit of like [00:06:00] conversation about video podcast versus audio podcast, and I think that I tell a lot of the people, a lot of the businesses that unless you're ready to invest lots of money on a production, a video production, the point of a podcast is that it's real and that it's authentic. And be able to capture that authentic voice is because it's easy and because the microphone is, you know, set up easily on the side of your desk and you can pull it over and press record and get something out. As soon as you start having to plan and having to drive somewhere and having to prepare or pay or whatever is necessary.

 

So then it takes away from the authentic element of it, because by the time you sit down, you need to have good scripting and you need, everything needs to be more polished because so much more that was invested.

 

So therefore, if companies really want to tap into it in the beginning, I say, yeah, get a USB mic, do it, plug it in, and just make it as easy as possible, because that's where you can capture the most authentic, the most authentic voice.

 

So I don't, and video adds this element of investment. And then you have to look good. You got toput your, you [00:07:00] know, you got towear a suit and you got tolook nice, and then you got to brush your hair. And even the video that's, you know, when you put up a video like this, it's not as important. It's not the main, the main part just to put a face to the voice,

 

Eric Rutherford: And that's so true. It's trying to reduce the friction. Just really be able to, to make that conversation available. And I think that's the, the beauty of it, those are the ones I am most drawn to, is when they're just having that conversation. Whether they are sort of a talking head kind of thing where you have two people just talking about an industry, talking about best practices, the interview process like we're doing right now where the host is learning from the guest and then everybody gets to learn in the process.

 

I, and I like that that informality too, you know, as you're talking, it's just,

 

It's just a conversation and, and I know when I'm listening that, and that's the other thing, I don't, I understand the growth of video podcasts, [00:08:00] but I get distracted when I'm watching video podcasts.

 

And so I'm an audio podcast guy. That resonates with me what you're saying about, about the audio experience.

 

So let's just talk about businesses in general. And so, we talked about it's an education opportunity for them. It's a way to market, it's a way to equip, so as businesses are thinking through this, it could be that they're thinking, I don't know if I want to do a podcast or, yes, I do want to do a podcast, but I have no idea how to do a podcast.

 

 As a podcast producer, how do you help businesses with that? If people are out there thinking, maybe I want to do this, but I need help, how do you help them with that?

 

Ahron Wohlgelernter: Yeah, I love that question and it's so important for a business.

 

Alot of times businesses will come and they'll [00:09:00] say, okay, we, we know we need a podcast. Everyone tells us we need a podcast. But what are we going to talk about?

 

You know, we're a marketing for beauty products agency. What are we going to talk about beauty products, 10 episodes on beauty products, and then what? Right? And the first thing that we do before we buy your fancy microphones or set up, the first thing we do is just make topic maps.

 

What are things, what are people come to you for?

 

What are, you know, three, four pillars that you can talk about? Like we would do if we were trying figure out to write on LinkedIn and what, like you would do on anything.

 

But we would come up with topic maps, figure out very clearly what you're trying to do and what you're trying to talk about. Then you can probably have 10, you know, 10 episodes in each one of those pillars at least. And it opens up.

And that's step number one. So when you come to a producer, the producer is going to walk you through this step of launching your podcast.

 

He's going to help you figure out what to talk about. He's going to figure out who to talk about with. [00:10:00] So should you have interviews, should you have solo episodes like yours.

 

You have this mix. I think that's an important misnomer. It's not like one way and then you're stuck.

 

I think it's a nice way to mix it and do special guests and different episodes different styles, longer shorters test it. And that's what the producer's going to help you figure out what's right for you. He's obviously, the producer's going to help you, should help you with equipment and figuring out the best budget and the best setup for your room.

 

And the main thing is they have the finger on the industry standards, the finger on the pulse. What do people do? And I think that gets businesses scared because businesses, when businesses put out content, they want to look good because it's their baby.

 

And you can walk them through maybe in the first 10 episodes, okay? If you put out, you know, zoom recorded with no microphones you're going to get past that. But you got to press record. You got to go, we got to move. Just trying to help them through that process of not being so worried about how it looks [00:11:00] in the short term.

 

So that's what a podcast producer does, and I really enjoy this creative process of thinking about how to position yourself. And that's where me personally, I love that part of the process. I enjoy that. I think that there's, it's so rich what you can be educating on, how you can position yourself.

 

 I'll tell you an example of how I podcast produced myself, that, sorry, I get very meta on these things. So I talk about the, talking about the, talking about, but the, so I'm a podcast producer and I should have a podcast. And so instead of starting a podcast about podcasting, I started podcasting about conversations because conversations are important to me.

 

How to have those conversations important to me, and it's not just for the people who want to come to, you know, to do a podcast. This could help people who want to learn how to have conversations [00:12:00] on LinkedIn. How do you have the right, what's the comments section for, networking?

 

Sitting around and having a beer, how do you have the right conversations?

 

Meeting somebody on the street, on the bus, on the train? How do you have these kinds of conversations? What are tools and tips and tricks and things? And part of just my journey of learning how to, how to podcast and how to be a person who connects to others. And so that's my own podcast.

 

So it, it's not directly related to my business, but I think that it helps build this, this brand of just, you know, being conscious of conversations and connecting.

 

Eric Rutherford: I think that's brilliant and I want to get to positioning because you brought that up. I think that's important. But that's the other thing I think is fascinating with podcasts is the conversations. You learn conversation skills. As a host, you definitely learn conversation skills, you learn questions, but even as you're thinking through how to create a podcast, even as a team, you really have to figure out this communication thing. Otherwise it's one [00:13:00] directional and it just doesn't flow.

 

Ahron Wohlgelernter: I'm trying to help people as well figure that part out, like how to have those conversations, like, can we do a coaching call? Is it possible to teach these things in one coaching call or are these things deeper?

 

This is what I'm trying to figure out as I understand to know more and more podcasters who are not necessarily orators nor conversationalists, and how can we give them some of that, some of those tools.

 

Eric Rutherford: It's true becausesome people get it more naturally or they have experience with that. Other people-- it's sort of this deer in the headlights thing of how do I even begin? And that's a tough thing. So I appreciate you thinking through how can I teach this? How can I coach this?

 

What, what's that look like? Because those are real questions.

 

Ahron Wohlgelernter: Beyond podcasting as well. These are things like when you meet somebody for the first time, do you say, long time, no see? Is that the best way to get a [00:14:00] conversation going? Like, these are just things I always think about and maybe they can help people.

 

Eric Rutherford: indeed. And they do. And that's kind of backing up on your positioning point, because that's something I think is important too, because I think sometimes businesses or even content creators say, Hey, this is what we do, right? So if this is my business, this is what we sell, this is the service that we offer, therefore, I must talk about this.

 

And yet that doesn't have to be the case. You could really pick a slightly different niche and sort of go a different angle or in something complimentary.

 

Would you want to elaborate on that a little bit? Because I would love to get your take on this positioning idea because I think businesses, again, they get stuck.

 

Ahron Wohlgelernter: Right. The problem is they get stuck. They also can't think of new topics, so they're like 10 episodes and done.

 

They can't think of anybody who they can have on the show because [00:15:00] who do they have on clients, potential clients?

 

They can't think creatively out of that because they're in a very like like one way of looking at their, how their business runs. Whereas this is fascinating to me. LinkedIn is fascinating to me in that sense, when you think of running a business through connecting with the major players in your own field, right?

 

And that's like such a game changer to me. That's the only way LinkedIn can work, is you need to have these conversations with other people in your field and maybe a podcast can run that same way.

So If you have an e-commerce business, maybe you should be speaking to your competitors who sell the same thing, maybe variations.

 

But by building that trust with your audience, the audience now says, this guy is so, so confident in what he does that he can speak to other people. So now I trust, I trust that business. I trust that podcast because they're so confident and they know what they're doing. They're not afraid.

 

And so that's just another way of this positioning that you can get out of your own head, you can now [00:16:00] expand the topics and the guests you can have on.

 

Eric Rutherford: And that's a mindset thing. I think of it as that scarcity versus abundance mindset. That is a mindset shift though for a lot of businesses, as opposed to, I have to keep my competitors at arm's length. It's suddenly, there's enough marketplace where we can have a conversation and be complimentary to one another in the audience and in the marketplace.

 

So as with businesses, as they're looking ahead, do you think a podcast is right for all businesses?

 

How do they know if it's right and just what are some questions they need to ask before jumping in?

 

Ahron Wohlgelernter: I think you, you really need to think of that. Those are a few questions, but I'll, my over overarching answer there for that is that you need to have the conversation with yourself of sustainability.

 

How can I keep this going for a long time? Like, [00:17:00] I'm thinking a year, two years down the road, am I able to do that? Am I able keep this thing alive?

 

And that's a big conversation you have to have with yourself or with your, you know, employees or employers that you really got to think about that and are we committed to this enough to keep it going?

 

Because I wrote about this a little bit and it's not so clear, but I think that's what we're looking at now. Everybody was starting a podcast in 2020, and it's important. And it was easy. It is easy. It still stays easy to keep it, but you have to be creative and you have to think. how am I going to keep this thing going? And how, like down the road, we're not just talking about 10 and then leave it unless you're doing series. But if you're trying to create a podcast in the regular normal sense, then it's about showing up each week. And can you do that? A lot of times, and I wonder what you think about this, but like a company will come and it's very close to their heart because it's so [00:18:00] important to them and to get this message out. And they're sold on the idea of a podcast, but then they want their CEO to be the one who runs the podcast each week, which is great because he's got the best ideas. But is that sustainable? We got to move mountains every time we want to press record in order to get the guy and this, and get the person who wrote the script, and maybe we should put it a little bit lower down in the organization and let somebody who has the time to be able to commit to that to do 50 episodes.

 

Just another tip for anybody who's starting within their organization, this is just a creative way of doing it is shifting hosts.

 

So you have three people in the organization who are good at it. None of them really want to take it over. So say you do four, you do four episodes, you do four episodes. They'll all be more specific to your job titles, so we'll try to create series like that. That might be a way that you can get a lot more episodes out and not be, and not be on one person's plate.[00:19:00] It's just thinking. Yeah.

 

Eric Rutherford: It's sort of like there's no one way we have to do this. You can look at the team approach. I like that idea with multiple hosts because it really breaks up the workload and I think it's important what you were talking about earlier is, a lot of times I hear we want the most senior person in the company or we want the head of the department or the head of whatever, and their time is really limited.

 

And so for my experience is for a podcast to succeed, you really need to keep the friction as low as possible.

 

So that is, that's something else to think through. And then that becomes a question of, okay, are they willing to delegate that responsibility to somebody else?

 

Is there someone else who can speak to it? Those are all good questions that companies need to think through because and they're going to run into the problems if they don't.

 

 What have you seen limit the success of podcasts for businesses? Is there like, one thing they do wrong? Is it [00:20:00] like a series of things? Does it just go wrong all of a sudden? What's that look like?

 

Ahron Wohlgelernter: It's a great way of thinking of like, why, why wouldn't this work in the long run? And I think that there's two things, there's a mindset and then there's technical things. The mindset is, you know, sort of the cash grab, this is going to bring me leads right away, or I'm going to be able to get sponsorships right away.

 

I believe that when you're dealing with these small niche podcasts. It's not really, part of the conversation in the beginning while you're launching, until you really have your groove and you really know what you're doing. The conversation of advertising fits on a, you know, CPM models, like, what are you making?

 

You're making a couple, maybe a couple dollars. I doubt you'd even have a thousand listens. So I don't even know. Maybe you can get somebody who can pay you, but you're not making a lot of money. So it's really not going to bring in a lot of money to you. . And switching that [00:21:00] mindset, instead of, this thing's going to get me leads or get me, get me money in the first 10 episodes, it's really about how's this going to create the relationships, the network, the community around my business now that I have something to rely on when I'm launching new products or when I'm doing some kind of fundraising, whatever your company is.

 

And that's that's something I think limits when you think of it as making money. I need to a funny story is that I had a, I had a podcast for a very specific need. They had maybe 30 listens each week, but it was working for them. They were, you know, creating good content. People were engaged, it was working.

 

And they came to me after like 30 episodes and they said, okay, I think we're ready to monetize. And I said, that's great, but either, we're gonna to work really, really hard on finding someone who values 30 listeners, and you can prove the engagement, which is possible. But that's one way.

 

Or we're going to just, you know, throw on some random [00:22:00] ads and, and take up ad space. And it's going to be random for the listener. It's not going to be enjoyable for them to listen to. And we're going to lose any of those 30. So that I think is the mindset that you have to have going in, that this thing's not advertising and it's not really going to bring

you in leads so clearly right away

 

Eric Rutherford: One the things with podcasting, it's very much that long game, like say, it's building community which feels weird to a lot of businesses because they think of everything very transactionally. But really it is a community building and you're building that familiarity.

 

And you know, I like to think of it as, these are sales calls you don't have to have, or that you know that that can happen even while you're asleep, right?

 

Instead of building that relationship with a salesperson, picking up the phone or going on site or doing any of those things, these are are ways for people to [00:23:00] learn about you and your company. while you're doing other stuff,

 

Ahron Wohlgelernter: love that.

 

Eric Rutherford: But, but the monetizing thing too is important because I think businesses-- it's hard to make money strictly with a podcast if that's the whole goal. But it, with that community you can develop that relationship. So when people are ready to buy, they reach out to you. How can businesses think through podcasts to generate leads?

is it really the community building aspect that you think is the best way to do it? Or are there other ways within that knowing that it's just going to take a long time? This is a, a secondary, but really valuable means of, of building.

 

Ahron Wohlgelernter: So I'll give you a story as well here that I had a podcast. They were a tech startup creating a sales [00:24:00] product, okay? And they were trying to launch this product, but we're having a really hard time talking to sales leaders to pitch them their product, to even just try a free version of the product because sales leaders are busy.

 

They don't want to hear this. And so we thought of this idea that let's have, now, this was a year and a half ago, which at the time was very different. But now it's being used a lot and I think it's very effective. What we did was let's create a podcast and have on salespeople and this and the sales representatives that we would want to give them this product, but they don't have the time for us.

 

Let's have them on the podcast. And that's, you know, essentially our client or the client for the business is going to be the guest on the podcast. And they have 45 minutes of a a talk about, it was a virtual sales product, okay, t o help. So the conversations were all about what's the problems with virtual sales today?

 

Is Zoom the best product? And, and then at the end it was, by the way, if you ever want, we are [00:25:00] creating a product that will help with virtual sales. Oh really?

 

Okay. Can we book another call? Yeah, sure. Here, here's my, you know, on the podcast, almost right at the end, I had to edit this one out every time that they were like, well, can we can, can we sign?

 

Like let's get a demo. Because once you've created that conversation.

 

 Again, creatively positioning yourself, but it's not your traditional way of getting leads, but you can come up with a way.

 

Now that's, that's heavy leads because there we did about a hundred episodes, which was a hundred conversations.

 

They had it, they did it both in French and in English, and so they had 50 of each and it worked for them. And then unfortunately they just didn't see the need for it anymore, so they stopped the podcast. So they didn't have the longest, you know, but that was like the quickest I've ever seen at work was that, and, and that's why when it was finished, it was finished. But you can come up with ideas like that.

 

 So that's one issue. And then the second is just content. Be it by creating content and using this as your big rock, as they call it, right? Of content that then you can create [00:26:00] clips and, and blog posts. And you can take all of this content out of your podcast and repurpose it.

 

Seven, eight, don't know, people can creative to 10, 12 times. You can get out of a podcast and that's a way of generating more leads using than, you know, LinkedIn or other socials to be able to attract leads.

 

Eric Rutherford: I'm a huge fan of repurposing content. I see so much value in that. I'm glad you mentioned that.

 

Because that's something else that, that businesses can do that really saves on cost because once you have the content, you can use it a lot of different ways. Whether that's, like you say, blogs other video snippets, audio snippets, transcripts, that's something.

 

Transcripts are something I've really learned about in the last six months and come to really appreciate the power of those. Do you think like, as businesses consider podcasting, is a transcript, one of the things you would [00:27:00] recommend that they they add to what they do?

 

Ahron Wohlgelernter: Yeah. Can I turn this one on you?

 

Like I would love to know if you could explore that a little bit. Like how are you using transcripts? Because I came here to learn just as much as you did.

 

Eric Rutherford: It's a funny question because actually I had this really cool conversation with a podcast guest yesterday that's going to air here in a couple of weeks talking about transcripts and a product they're putting together. You know, whether it's SEO value on your website because podcasts are just not that searchable and podcast search engines are not great.

 

 

But like Google and YouTube and some of these others, I mean they can find your website pretty well. And so that's one way it's to make them searchable. I like being able to keyword search sometimes. That was something that the guest I had yesterday brought up was this idea of, so he's, he's French and so he's a non-native English speaker.

 

 And it was funny as we were just having this conversation. He said, I read and write English really well, but my verbal, you know, being able to speak it and [00:28:00] listen is much slower. So for him being able to have a written transcript, he can just run through it so much easier than if he were trying to sit down and listen.

 

And it's just, it's much slower. Those are just a couple of things that I've learned to appreciate, especially as you can point people to a website and put your transcript there and it really can be something that sets it apart, although I still put them in the episode within the podcast hosting service as well, just to help.

 

So this is something new. I've been doing it since December, so I'm experimenting, but I'm, I'm big on transcripts. But like you said, the blog functionality. You can just take it, repurpose it, write a blog, write an article, write multiple articles. Lots of opportunities there.

 

Ahron Wohlgelernter: Yeah,  I like that. And that's going to be, that's a cool thought, like a cool way of using it to read it. And I've seen people talk about this, where just reading the transcripts [00:29:00] are better than, because sometimes you don't have the time. But I believe that was you, you were talking about that, right? Not having the time to read it and being able to do that. But, and I want to add for anybody who's thinking of making a podcast or thinking about then using this and like, oh, okay, transcripts, then I have to sit there and type it out or hire somebody.

 

These things could cost me. Not anymore. This stuff, there's a great tool. I'm a big fan of Descript. I think that for the simple, you know, try to get a lot of content out of your podcast, it's a great tool. It's not a professional tool, but it is a great tool to be able to use, get a transcript.

 

You got to fix it up a little bit. It's probably, I, I, maybe you could disagree with me. I think it's about 75% accurate.

 

Eric Rutherford: I'd go with that 75, 80. It does good, but it definitely doesn't make it perfect.

 

Ahron Wohlgelernter: so you got to go over it. But once you do that, then you have a nice transcript and then you can use that for different, all your different things.

 

So there's not a lot of friction there to get this stuff out, to create it. [00:30:00] Descript will also help you create clips. It'll also just easy stuff. Once your podcast is totally out, it's up. We're we're talking about podcasts from, you know, even repurposing stuff from, from months ago.

 

So Descript is a great tool for that.

 

Eric Rutherford: I agree. I use it and like you say, once you have the recording, you can go back, you can go backwards in your catalog, you can pull anything. You can go and add transcripts. And I love that tool. I will put a link to it in the show notes because it takes so much work out instead of having to try and write something on your own.

I'm glad you brought that one up. As we're kind of wrapping up here any takeaways you want to leave with the audience in terms of anything related to podcasting?

 

Ahron Wohlgelernter: Yeah, I think podcasting, is not set and forget and you don't just like, you know, do it and you got to be creative.

 

You got to constantly be thinking, I think that you should return back to your episodes after about [00:31:00] every 10 episodes. And look back, take your pulse. How's it going? Relationships, right people? Did I have the right people on the podcast? Am I doing the right guest outreach? Am I recording the right way?

 

Is my intro and outro good? Just take your pulse. Don't just stay with it the whole way through. You know, for if, even if you're in it for the long run, like you can constantly be changing it. And it's, it's a really fun thing to, when you follow a podcast for a year or two and you see that they're changing and they're trying different things.

 

 It's not annoying if it's being done with you in mind, with the listener in mind. And I that's an important takeaway and have fun. It's really enjoyable space and place to be in. It's not so scary. It's not so hard. It's a fun, enjoyable place to have conversations and to educate.

 

Eric Rutherford: I love that. That is true. It's keep reevaluating, have some fun with it, build some relationships. If listeners want to know about more about you, if they're like, "Hey, [00:32:00] Ahron sounds like a guy I want to have a conversation with for a potential podcast, where would you like them to go?

 

Ahron Wohlgelernter: LinkedIn. I am all in. And I will respond quicker there than sometimes to my wife and kids. And reach me, find me on LinkedIn. I know my last name is a mouthful, but it will you'll find it in the show notes. You can just click it and you could just take it and find me on LinkedIn.

 

And I talk about, this is what I talk about. I talk about how to create podcasts that are going to last. How do we strategically place ourselves within our industry, and how do we have better conversations to better educate? These are all the things I talk about.

 

Eric Rutherford: Definitely. So I'm going to put Ahron's contact, as he said. All of that's going to be in the show notes. Check him out on LinkedIn. Follow him.

 

He really does have some excellent content. You're going to learn a ton from him and what he is putting out there. So,

Ahron, this has been a delight today. I really appreciate you joining me. [00:33:00]

 

Ahron Wohlgelernter: I am so lucky to be here and I'm so lucky to together with you help shape this industry. And I think that that's what we're doing and we're, we're helping guide it along and help see that it blossoms into something that's really really beautiful.

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